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What to fix on your Google listing first
Your Google listing is often the first thing a hungry person sees. Here is where we start: the basics, the photos, the reviews, and the duplicates.
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The dish photos every channel needs
One set of menu photos can cover your Google listing, the delivery apps, your website, and your ads. What to shoot so it all fits.
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How to build an email list at the counter
The best list comes from people who already ate with you. A few ways to ask at the counter and in your ordering flow without slowing service down.
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Using ads to fill a slow Tuesday
Pick one night and one goal. How a small, focused campaign brings people in on the night that needs it.
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Filming during service without getting in the way
The pass during a rush is worth filming. How we shoot on a busy night while the kitchen keeps moving.
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Post what's already happening
Most of the good content in a restaurant happens every night without anyone filming it. How to catch it without staging anything.
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What a restaurant website needs
People come for the menu, the hours, reservations, and the order button. Start there, and build out only what earns its place.
Read post →Fifteen pages covering what to post, what to spend, and what to track with a content calendar and ideas for you to post with.
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